How should a creative studio look?

July 30, 2010 11:31 by Editor

 

The answer to this question will be dependent on a number of parameters. Are you an in-house agency within a corporate environment? Are you a freelancer constantly on the move? Or are you stifled by the powers that be who believe the walls should be magnolia?

 

You also have to look at the individuals. Do you like to share ideas and visuals with your colleagues? Does the thought of an open critique on the work you have produced make you shudder? Are you open to suggestions, comments and opinions from colleagues?

 

We believe that the answer is about displaying your work, whether in a draft or finished state, for all to see and allow opinion from all that pass by, should they wish to give it. You never know there could be a nugget in the suggestions which help develop your solution further. 

 

It also can give you a broad snapshot of a running project and allow you to visually trackback, potentially using earlier ideas to enhance your current version. By keeping your past visuals piled up on a table, never to be seen again, you are not allowing yourself to fully appreciate where your creative journey has come from… and alas never taking the positive elements along for the ride.

 

Having worked in offices where the walls were kept bare (for all sorts of reasons), the amount of life generated from designs placed on magnolia is great. It creates a creative buzz and allows all of your colleagues to see what you are working on and how a project is taking shape.

 

The individual is another barrier. Some creatives don't feel too comfortable placing their wears on show. This could be down to confidence or having an insular personality where cards are kept very close to their chest. Unfortunately carrying these traits can be detrimental in aiding a successful project solution.

 

People who lack the confidence need to remember the phrase 'no idea is a bad idea', every solution is valid. To those who want to keep everything to themselves then the only way to really progress your visuals and your own creative skills is to share. Your colleagues are the best tutors, plus they are free!

 

 


 

 

By using a pack of Post-It notes it's pretty fantastic how much feedback you can glean from fellow colleagues. The other thing is you get yourself an organic, evolving wallpaper for your office.

 

So go on, stick your work on the walls!

 


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July 30. 2010 13:24

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