It is no secret that consumers prefer to buy products and services from companies that use renewable energy or green power.

Creative Jar has recently worked with a number of organisations to show off their green credentials. 

Alex Jaques, Director of Creative Jar, has worked on a number of green projects commented, “marketing green business practice is not just following the latest trend, it advises the greater community to become aware of climate change and sustainable living.”

As a strategic partner, Creative Jar has developed sites for Envirowise, Carbonica, GreenAct and Homebase, all with the same focus; to help educate customers.

Green business opportunities may be relatively new, but it is clear that the business world is becoming more determined to cut its carbon footprint.

Alex Jaques said; “Green business opportunities are certainly here for the duration. Focusing on conservation helps build a solid business plan.”

To get on the first rung of the green business ladder, entrepreneurs needs to research their venture. Only when 100% comfortable with the idea should entrepreneurs start to market themselves.

One of the most popular forms of promotion is the online market. To make sure a new company has the competitive edge, they need to make sure their website stands out and offers something unique. 

Creative Jar offers tips for companies who are looking to transform their offerings or are starting from scratch;

• Ensure your business policies are consistent with your message. Envirowise, a free government-supported environmental consultancy for UK businesses, followed its own advice by implementing recycling bins in the office

• Educating the customer. Carbonica provides a fuel calculator for home, transport, work etc, and advises customers why they should be greener and the difference they could make.

• Giving customers an opportunity to participate. Homebase’s Interactive Energy Home lets users walk around a 3D virtual house, choose green products throughout the house, and discover how these choices would impact their yearly energy bills and save them money.  

Alex reminds businesses to “browse as many sites as possible, see what you like and what you don’t then begin building your green site from the ground up.”

If you are looking to begin the transition to a greener business then call Creative Jar and ask how they can help you.