Google + has been around for a while now, if you have a gmail account you have probably already played with it - tried adding friends to it, and left it at that!

Now some of the leading names in the industry are talking about how it will take over the world and become a business must have.

But, does the general public really understand what it does? It isn't just a social network platform, it isn't even going trying to be the new Facebook. 

It wants to be more than that - a tool that helps analyse who is interacting with you, your brand and that boosts the search of your and drives conversations, not just pointless comments.

What do you think of Google +, does it need more to make it a contender, can anyone capture what it is in one sweeping statement?!

Go on, give it a go