Everyone loves shopping right?!  Whether on the streets or online we all want our products quickly – but, we don’t want to have our shopping experience ruined but the final pages of whichever site we are on.

The shopping experience should be simple from beginning to end and here are a few top features that every page must have.

Clear images
So many time-poor people just scan the list at the end of shopping process, so that they don’t get confused or end up purchasing something they didn’t want, boldly show each product thumbnail and its description.

You do not want customers complaining to their friends about your poor checkout area.

Product links, price and quantity
Sounds simple, but if customers are unsure of what colour or hte quantity of what they have chosen they may abandon their baskets.

Stock availability
Many companies will not allow people to click on an item that is out of stock, but if the customer chose an item a week back, saved it in their cart and then came back – they need to know if you have that item or whether you have sold out – and all in once glance!

Editing tools 
Clear editing tools are a must... they must be easy to find and easy to use.

Contact details
If your customer has a problem there needs to be a way they can resolve it without waiting for an email/online form response.

Clear totals
People who spend hundreds on a site still want to know the overall costs – try and keep totals where customers can see without having to scroll too much.

Part two will explore further features to help your customer make that final sale.