For anyone who has ever seen Mary Portas in BBC 2’s Mary Queen of shops you will of course no doubt be aware of her no nonsense, straight talking approach, So it was of no surprise that considering our current economic slump and David Cameron’s love of reality TV that our PM enlisted the help of Ms Portas to pull the Great British High Street from the doldrums.

Now the general opinion from the retail sector is that Ms Portas six month proposal is music to the industy’s ears and the need to invest on the High Street is key to the survival of many of our much loved brands.

From my understanding nowhere did she mention any on-line investment or the merest mention of e-commerce although a single paragraph in her weekly Telegraph column touched slightly on increase in on-line activity.

 Now being a thirty something male I don’t think I’m alone in having a phobia of popping down to the shops and fighting it out for a car parking space before needing a mortgage to pay for the ticket and that’s prior to even opening my wallet in a shop.

And this year’s early stats show that I’m not alone with current on-line spending showing that 44% of Britain’s online adult population upped their online spending to whooping £2.9bn.

Now to prove that point someone who has seen their High Street value increase is John Lewis whose on-line sales reaching a staggering £500m this year and their projected sales for the first five weeks of 2012 expected to be up by a massive 42% on the same period as last year. 

So from my perspective what Ms Portas doesn't seem to understand is that ecommerce and the opportunity  to shop on-line  provides a great new opportunity for the high street to reinvent itself in conjunction with  off line sales enabling Ms Portas to achieve our PM’s goal and put the Great back into the Great British High Street.