Give Us A Lift!

We recently launched a new campaign website for WRVS with the purpose of raising awareness of how older people struggle to get to the places they need to on a daily basis without the support of community transport. With the theme of hitchhiking proposed by WRVS, Creative Jar put together a very unique campaign website.

Viral
To coincide with the campaign website, a viral video was shot and put up on YouTube. Together with some willing volunteers and people who use the services of WRVS, Creative Jar shot a video which presented the unrealistic image of older people having to hitchhike in order to get to their destinations. The aim was to produce a quirky way of showing what might happen if community transport was not available for older people across Brtiain. Why not check it out?

Speedometer Flash
As part of the build, the creative team were required to build a flash element in the bottom left of the page which would count the number of volunteers that had registered as a result of the campaign.

To tie in with the transport theme, the creative team produced a speedometer which would count the number of volunteers registering with WRVS. Below you can see a screenshot of the flash showing a total of 23 volunteers. As you can see the number is counted both within the mileage gage in the centre, and also the speed dial (pointer) moves depending on the volunteers. To the right of the speedometer are two call-to-action buttons styled like the indicators of a car. Hovering over them adds some nice moving animation.

404 Page
Though not a lot of people will see this page (we hope!) the team also created a unique Error 404 page (displayed when a page cannot be found). Styled to look like a person holding a sheet of cardboard, carrying through the hitchhiking theme, this visually makes the user quickly aware they are not looking a page within the intended site map.

These are just a few of the outstanding elements which can be found on the WRVS Give Us A Lift campaign website. Why not visit the site, explore and find more for yourself?

Twitter Competition
Alongside the campaign, WRVS are running a twitter prize draw and competition to give away two Flip Cameras a week for four weeks. The first five winners have already been contacted, which means there are a further three cameras to be won. Find out more by visiting the Twitter page.